Wernerssons
More cheese since 1930

Storing, controlling, cutting, flavouring, packaging and delivering cheese. That’s what Wernerssons has done ever since 1930 – and will keep on doing into the foreseeable future. It was therefore an honourable task for us to give the brand’s well-aged passion a new face, concept, packaging and communication. We aimed for a mix of favourable and flavourful, in-store as well as online.

The basic thought running through the brand’s new identity is that everyone, always, wants more cheese – and Wernerssons provides it, in its many shapes and forms. It can be called käse, fromage, ost, kaas or juusto. It can be found in any direction, far or near. Regardless of which, you can count on Wernerssons to bring it to you. It’s more cheese, in everyday life and for special occasions. It’s more cheese, for you and me – simply because we know that no one has ever wanted less cheese. Only more.

Client: Wernerssons Ost.
Erika Andersson.

Team: Ny Studio.
Jonna Lundsör (Art director), Magdalena Wistberg (Project Manager), Martin Hèrma (Photographer, DOP), Anna Byrén (Production Manager), Erik Palm (Copywriter)