Grell Audio
Enter a new Soundscape

Enter a new Soundscape: Defined, Designed, Engineered and Approved by Axel Grell, audio engineer and icon. In-ear headphones designed with focus on high-end audio to an affordable price. The target group are people passionate for sound combined with a younger urban audience.

The solution is based on graphic elements where sound is interpreted visually, as well as a visual language inspired by metropolitan environments and constant movement. We also developed a unique sound design for the launch film.

• Shortlisted in two categories in Designpriset 2021. 
• The brand and the in-ears were featured in a long article in Forbes Magazine. 

Client: Strax Ltd.
Gísli Gudmundsson.

Team: Ny Studio.
Tommy Öberg (Design director), Jonna Lundsör (Art director), Henrik Melkner (Project Manager), Johan Claesson (DOP, motion designer), Pelle Evertsson (3D-artist), Clara Hertzberg (3D-artist), Anna Byrén (Production Manager), Erik Palm (Copywriter), Jacob Hallberg (Sound designer).