DU.NU
Du bestämmer. Nu börjar det.

The assignment was to create a name, logo, imagery, tonality and web for a 12-week program that is all about sustainable health. Through diet and exercise that would really last in the long run and be compatible with your everyday life. We also created an App with a recipe generator and training programs.

DU.NU — Du bestämmer. Nu börjar det. (You decide. It starts now.) The logo is flexible and spreads energy and joy, just like the colour system of this identity.

Team: Ny Studio.
Jonna Lundsör (Art director), Pernilla Ljungbergh (Project manager), Mats Fäldt (Copywriter), Martin Hèrma (Photographer), Fredrik Syrén (Photographer), Anna Byrén (Production manager).

Björn Ceder (Photographer). Taher Karbouj (Retouch).