Dóttir Audio
Stay ahead of the game

Branding, visual identity and launch concept for Dóttir Audio - a new brand that adapts headphones for CrossFit practitioners. With the help of two iconic Icelandic CrossFit athletes, Annie Thorisdottir and Katrin Davidsdottir, it will now be both easier and more comfortable to train at their level as well.

The packaging was designed with a sustainable approach in mind, by letting the tape and stickers be the brand carriers and let the cardboard box be untouched. The products won Red Dot Design Award 2021 where we were part of the design process.

Client: Strax Ltd.
Gísli Gudmundsson

Team: Ny Studio.
Tommy Öberg (Design Director), Jonna Lundsör (Art director), Henrik Melkner (Project manager), Clara Hertzberg (3D artist), Pelle Evertsson (3D artist), Johan Claesson (Editor, Motion designer).