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The assignment was to create a name, logo, images, tonality for a newly started company which revolves around recruitment. A recruitment company that is personal, committed and more than happy to listen. To find the very best solutions together with customers and candidates.

The symbol with two circles radiates that two are stronger than one. By also adding an icon of a ladder in the identity, we also highlight "Together we reach further" in a wonderful way. A minimalist identity with a twist, and with a sober colour scheme, we have the accent colour orange which shows Nåvis' inner core of always wanting to do things personally. The logo consists of a word picture where the circles return from the symbol and are used over and over. We also describe the company in a first stage, with "Rekrytering/Rådgivning" as advice is something they like to offer that the larger recruitment companies often do not prioritize or have time for.

Team: Ny Studio.
Jonna Lundsör (Art director), Henrik Melkner (Project manager), Mats Fäldt (Copywriter), Martin Hèrma (Photographer).