Spekter
Mester Værdig

Rebranding for Spekter, a Danish manufacturer of painting tools for professional painters. The brief was to give the brand a more emotional profile to build strong relationships with young professional painters, without changing the original brand promise Mester Værdig.

→ www.spekter.dk

Client: Orkla House Care, Spekter.
Elene Skadeland.

Team: Ny Studio.
Jonna Lundsör (Art director), Tommy Öberg (Design director), Åsa Ljungman (Project manager), Erik Palm (Copywriter), Johan Claesson (DOP, Motion designer), Fredrik Syrén (Product photo), Stefan Wennerberg (Retouch).

Kennet Johansson (3D-artist), Björn Ceder (Photographer).